Focusing on Two Highly-Prized Values

Typically, a surgeon can afford to buy an expensive car. However, that surgeon’s time is limited; he or she cannot afford to devote hours to looking for the vehicle with the most desirable features. Hence, that professional may choose to pay someone to shop for the vehicle that is needed.
That example is meant to highlight the two values that are greatly-prized by most shoppers. One is money and the other is time. Any business that can help a customer to save money or time is sure to attract the interest of consumers.
The Internet has provided businesses with a fantastic means for offsetting the loss of one value by adding more of the other. For instance, once a product has been requested, an online shopper must wait a day or two for its arrival. In other words, that product cannot be used right after it has been paid-for. Still, that fact can be offset by a company’s readiness to offer free shipping. When the shipped good can be guaranteed to arrive undamaged, then the customer’s necessary wait-time becomes even more tolerable.
The Internet also makes it easier for any business to publicize its readiness to acknowledge shoppers’ desire for more time, whenever a discount has been advertised. Sometimes, a site-owner will note that only a few customers have chosen to take advantage of an advertised discount. In that instance, it has become obvious that the discounted item should be made available at the lower price for several more days or weeks.
That same rule can apply to utilization of a marketing scheme, such as the holding of a contest. A contest is meant to draw the attention of more possible shoppers. If only a few contestants have vied for a prize during the initial period of that contest, then that time-period can be extended. This can all be done quite easily, when the notification of that extension can be posted on one of more of a site’s web pages.
Businesses-owners value the days and hours that must be devoted to a given marketing trick just as much as their profits. Shoppers seek savings in terms of both money spent and hours used searching for a given item. Hence, any discount or contest must be organized in a manner that acknowledges the valuable nature of both cash and time-savings.