Guerrilla Marketing On The Internet

Guerrilla marketing is a technique used by many businesses both on the internet and in the real world. This article will focus on the methods this marketing technique employs on the internet. The technique is a process of introducing branding, to the consumer, in a unique and transparent way. Companies take more traditional methods of product placement and use them in an online environment, such as a blog, forum, or social networking site. They may use many methods of brand protections, such as “review shopping” (paying for positive reviews or making your own review) on review websites to boost the perception of quality in their brand, as well as product ranking to propel their product over other brands. It is also used to push brand recognition and brand loyalty. Guerrilla marketing benefits both the consumer and and the business in a transparent interaction.
Consumers who are under the influence of guerrilla marketing may not even be aware of it. This leads to an overall natural occurrence that is not present in traditional types of marketing. Traditional types of marketing tend to make people feel anxious. The most effective marketing campaigns have the consumers do the marketing for them in a way that is not obstructive. It presents the marketing  information to other subsequent consumers with the appearance of genuine consumer support. The benefits of such an approach, allow the consumer to have a corporate-free experience. Experiences like these help drive word-of-mouth sponsorship and help influence brand support.
An example of guerrilla marketing would be “someone”  who places an ad on a social networking site, pointing out something “interesting” in the picture, and then encouraged their “friends” to repost it. The pictures acts as a general point of interest between friends or acquaintances and the product would be placed naturally within the photo's environment. This works by allowing consumers to recognize the branding in the picture and familiarizing them with a product or service being offered. 
Guerrilla marketing is more successful than traditional ways of marketing, such as television advertisements, billboards,  and merchandising. It provides a more natural and transparent interaction between a business and a potential consumer. This leads to an overall sense of lowered anxiety, which more traditional types of marketing tend to raise anxiety.  Although, when overtly stated, it may seem sinister to go guerrilla with marketing methods, but this technique is less invasive than more traditional types of marketing and leaves the consumer with a good interaction with your company.